With this information you will be able to understand the actions that drive
success. This will provide you the context and perspective to gain the most
from the broader questions about the business relating to:
"Break Even"
Revenue Mix
Cash Flow
Profit Margin
Questions about Always Best Care
All the information you gathered through this discovery process should enable you
to confirm the value of our systems and process when speaking with our franchisees.
Ask about ...
Launching the business
Ongoing Support
Technology
Training
Staffing
Marketing
The Bottom Line
The bottom line between a top producer in virtually any franchise system and mid-range
or lower level success is how well the system is being utilised. When asked what they did
to become so successful, the most typical response of a top producing
franchisee is:
"I followed the system."
When asked what they would have done differently, the typical
response of franchisees is: "I wish I had focused more on
marketing and selling from the day I opened my franchise."
Make sure you get a solid understanding of the individual franchisee's
commitment to the Key Performance Indicators of success at Always Best Care.
Approaching your validation discussions wisely will provide you with
a high level of understanding about each franchisee with whom you speak. This also enables you to determine why some individuals may have more successful operations, and also who is most accountable for the success of their franchise.
Enjoy your final step.
And remember, the best always say: "The secret is no secret at all - I followed the system!"