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ABC provides you with a complete library of sales and marketing tools.  As an Always Best Care franchisee, you'll have access to everything from the latest email marketing strategies to television-quality, consumer education videos.Your 3 keys to success: Marketing, marketing, marketing!


Our systems enable you to educate and impress your business contacts and all of the customers you serve.


Our direct marketing strategies include a broad range of specific training and collateral materials for your successful business development.  We'll provide everything from detailed documents focused on selling into specific market segments to a customisable newsletter for you to leverage your local relationships and magnify brand awareness with referral sources and customers.


In addition, we'll provide you with a powerful combination of locally focused brand awareness campaigns and lead generation tools.


Award-Winning Marketing & Advertising!

Plus, you'll participate in Always Best Care's National Advertising Fund, which will help expand brand awareness, build recognition and enhance perceptions of Always Best Care among our target audiences and generate qualified leads, which will then be distributed to franchises across the UK.


Since 2012, Always Best Care is proud to have been honoured with more awards for marketing and advertising excellence than any other senior care franchise system!


Here is a sample of the awards Always Best Care has earned in the United States - and we'll bring the same talent and expertise to the United Kingdom, too, where we'll work with knowledgeable experts to adapt or replace program components for the UK market.


Telly Awards


The Telly Awards is the premier award honouring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs.  The 34rd Annual Telly Awards received over 12,000 entries from all 50 states and 5 continents.


Always Best Care was honoured with three Telly awards in 2013, one each for our new in-home care commercial and assisted living commercial, plus a third Telly for overall television campaign.


In-Home Care Television Commercial
Category:  Regional TV & Multi-Market Cable - Health and Wellness


Assisted Living Services Television Commercial
Category:  Regional TV & Multi-Market Cable - Health and Wellness


Always Best Care Television Campaign
Category:  Regional TV & Multi-Market Cable Campaign, Business-to-Consumer



Communicator Awards

The Communicator Awards is the leading international awards program recognising big ideas in marketing and communications. Founded nearly two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards competitions of its kind in the world.

Always Best Care was honoured in with a Communicator Gold Award of Excellence for our in-home care television commercial, and with Communicator Silver Awards of Distinction for our assisted living and franchise development television commercials.  Always Best Care was also honored with eight Communicator Awards of Distinction, encompassing both consumer services and franchise development marketing and advertising.  Always Best Care was honored for the following (click on the links to see the winners) …

In-Home Care Television Commercial
Category:  Commercials, Health & Wellness


Assisted Living Services Television Commercial
Category:  Commercials, Health & Wellness


Franchise Development Television Commercial
Category:  Commercials, Miscellaneous

National Consumer Website        

Category:  Websites– Health Care Services

Assisted Living Landing Page

Category:  Online Advertising & Marketing – B to C

Online Display Advertising

Category:  Online Advertising & Marketing – B to C

Consumer Services Campaign

Online AdsPrint AdsBrochureWebsiteLanding PagesEmail

Category:  Online Advertising & Marketing – B to C

Consumer Print Advertising Campaign

Category:  Print Advertising – Advertising Campaign

Online Marketing Campaign

Category:  Online Advertising & Marketing – B to C

National Marketing Campaign

Category: Marketing Effectiveness – Integrated Campaign

Franchise Development Kit

Franchise PresentationConsumer Presentation

Category:  Brochure– Company Overview

The Communicator Awards honours work that transcends innovation and craft. The Communicator Awards is sanctioned and judged by the International Academy of Visual Arts, an invitation-only body consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms. IAVA members include executives from organizations such as Condé Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Lockheed Martin, MTV Networks, Pitney Bowes, Time, Inc, Victoria's Secret, Wired, and Yahoo!


Web Marketing Association "WebAward”


Always Best Care’s national consumer website was also honoured with an "Outstanding Website” award by the Web Marketing Association.  Launched nearly two decades ago, the WebAward program is the longest running annual website award competition dedicated to naming the best websites in 96 industries while setting the standard of excellence for all website development.   Websites are judged on the following seven criteria:  Design, Innovation, Content, Technology, Interactivity, Copywriting, Ease of Use.


W3 Awards Competition


The W³ Awards honours creative excellence on the web, and recognises the creative and marketing professionals behind award winning sites, videos and marketing programs. Simply put, the W³ is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.


Always Best Care was honoured with these W³ Silver Awards, one for our exclusive ABC PR Journal email marketing system, one for the ABC national consumer website, and a second award specifically honouring website copywriting.  In just its first two years, the newly developed Always Best Care national website generated more than 380,000 visits and more than 1 million page views – demonstrating that Always Best Care is meeting the needs of visitors who are seeking and finding information of interest to them.


IAC (Internet Advertising Competition)


The Internet Advertising Competition (IAC) Awards highlights the best online advertising in 96 industries and 9 online formats including, online ad, video, mobile, newsletter, email and social media. The IAC Awards are produced by the Web Marketing Association to honour excellence in online advertising, recognise the individuals and organisations responsible, and showcase the best in award winning Internet advertising. The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and corporate web development.  In 1999, it decided to create a new award program to recognise outstanding online advertising in all of its various forms.  Using its experience from the highly successful WebAward competition for website development, the WMA created the IAC Awards.  Always Best Care was honoured with two important awards …



These and other awards demonstrate how Always Best Care is providing the best possible marketing support and materials for its senior care franchisees, and is leading the industry in innovation, creativity and the pursuit of superiority in all its endeavors.