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Your 3 keys to success:  Marketing, marketing, marketing!

As an Always Best Care franchise owner, you'll participate in your National Advertising Program, which will help you expand brand awareness, build recognition and enhance perceptions of Always Best Care among our targeted audiences.  
The National Advertising Program is designed to generate leads through a national marketing strategy (including broadcast advertising, SEO, SEM, pay-per-click, social media, affiliate and other marketing), which in turn are then be distributed to franchises across the country.
The National Advertising Program is developed by a committee of franchisees and your Master Franchisees. Always Best Care franchisees may utilize this committee as their conduit to national marketing, expressing their views, opinions, ideas and suggestions for creating compelling meaningful programs that drive business to the franchise offices.
To see the unmatched array of Always Best Care marketing and advertising materials originally created in the United States, click here.  The following represent just a few of the areas in which Always Best Care provides franchisees with marketing and advertising materials that help build their businesses …

  • Award-winning integrated marketing programs featuring online and print advertising, broadcast advertising, websites, brochures, flyers and other collateral, and more
  • Car wraps – choice of designs

  • Co-op programs for major brochures, television advertising and other special opportunities

  • Educational materials

  • Feature articles on a variety of topics of interest to case managers, social workers, seniors and their families to help present Always Best Care franchisees as senior experts in their local markets

  • Franchisee websites housed within the award-winning Always Best Care national website

  • Full-color brochures – in-home care, assisted living, testimonials, skilled care and more

  • Lead generation programs

  • Local & national newsletters – the Always Best Care newsletter was selected by the IAC awards competition as the Best Healthcare Provider Online Newsletter in the USA!

  • Online advertising – Google, Yahoo, Facebook, others

  • Online premium store – a one-stop shop for clothing, premiums, giveaways and other advertising specialties

  • Pay-per-click advertising assistance using Google Adwords and Yahoo AdReady

  • Press releases issued on a regular basis to both national and local media

  • Promotional flyers for local use on a variety of topics, including blood pressure screening, grand openings, special services

  • Radio commercials – both pre-recorded and scripted for national and local use

  • Sales flyers to help explain and sell specific Always Best Care services

  • Search Engine Optimisation (SEO) program to help put Always Best Care on the first page of search results for a variety of key words and phrases

  • Social media including Facebook, Twitter, LinkedIn and others to engage customers, enhance SEO and generate leads for franchisees

  • Television advertising featuring both 60 and 30-second commercials

  • Live call center so franchisees never miss a lead!

  • Video search engine optimisation

  • Webinars on a host of topics to attract and educate consumers and potential clients on topics of interest

  • Website – an award-winning national website that generates thousands of visitors each month and captures lead information for franchisees