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Always Best Care has assembled a dedicated team of professionals with the singular mission of becoming the Number One Senior Care franchise system in the world!


Michael Newman

President & Chief Executive Officer



A California native, Mike Newman has served as a domiciliary provider, caregiver, case manager, operator of assisted living and residential care facilities, senior care teacher and, in 1996, founded of Always Best Care Senior Services.  Mr. Newman also developed what is now the largest assisted living case management company in California, which manages care for seniors who live in non-skilled assisted living communities, but who need some skilled care.  His hands-on experience, dynamic personality and exciting vision are an inspiration for Always Best Care franchisees.

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Jake Brown

Chief Operating Officer



COO Jake Brown has more than 25 years of progressively successful experience in franchise and dealer network businesses in six different industries.  His unique background in being a franchisee, master franchisee and corporate franchising executives provides Always Best Care franchisees with a true leader who is steeped in best practices for franchise operations.  Mr. Brown’s franchising background includes working with such renowned brands as T-Mobile, Round Table Pizza, California Closets, Cartridge World, ePhones and ComputerLand.

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Barry J. Parrish

Vice President, Marketing



An award-winning marketing professional, Barry Parrish has developed franchised brand programs from a corporate level, led sales and marketing teams for franchise operating companies, and literally helped grow individual franchisees from the ground floor up.  He has thrived in both advertising agency and corporate environments, and has worked with such international franchised brands as American Express Travel Services, Midas-International, Howard Johnson hotels, Allied Van Lines, John Deere and many others.

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David J. Caesar

Vice President, Franchise Operations



A former franchisee and business owner with Signs by Tomorrow, David Caesar has grown through the ranks at Always Best Care.  He began as a field trainer, helping new franchisees learn the intricacies of the senior care business, was promoted to head all franchise training and then to his current position of Vice President, Franchise Operations.  Mr. Caesar and his team of trainers and support specialists help Always Best Care home care companies market themselves to key referral sources, and provide the skills and resources necessary to build a successful business.

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Dana Rambow
Vice President, Home Health



Always Best Care’s Vice President, Home Health, is a rare find – Ms. Rambow has personal care agency experience, private pay home health care agency experience, and Medicare certified home health care experience.  She has been a Registered Nurse for 33 years in a variety of clinical settings, and is widely recognized as a home health industry leader and a nationally renowned expert.  She has been a speaker at many industry events, including the Annual Private Duty Insider and the NAHC Conferences on Building Your Business, among others.


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Elizabeth Brennen
Vice President, Area Operations
Elizabeth Brennen "grew up" in home health care.  Her parents owned a home health care business at which she learned from the bottom up.   Ms. Brennen has multi-state operations and sales experience in both Medicare home health and private duty agencies. Prior to joining ABC, Ms. Brennen managed eight Medicare branches and six personal care branches currently averaging $68 million in top line annual revenue, with responsibility for oversight and management of Medicare, commercial insurance, managed care and private duty business lines.

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Merian Castellano




With more than 30 years’ experience in auditing, budgeting, financial and managerial accounting, Merian Castellano brings a depth of experience in small business and corporate environments to Always Best Care Senior Services.  As Always Best Care’s Controller since 2006, Ms. Castellano oversees franchisee accounting programs, billing and collections for offices throughout the United States and Canada.  She has grown with Always Best Care from its single-office beginnings in California to an international organisation of more than 200 units.


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